What Is Branding in Business and Why is it so Important?
Many small businesses often overlook branding efforts. This is because they view themselves as a business and not a brand.
They think that brands are businesses that thrive in the industry, with national recognition and vast revenues. Because they view themselves as such, they do not invest in Branding. They resort to fun logos and some colourful business cards.
However, Branding is essential, no matter the size of your business. This is because it:
- Increases a business’s value,
- Motivates employees,
- Gives employees direction, and
- Attracts new customers.
